Day 91 - The All-Spin Zone

Here's the list of the top ten ways that the NHL marketers are going to spin the lockout.

10. "Since the beginning of the NHL lockout, jersey sales are down." becomes "Since the beginning of the NBA and NFL lockouts, jersey sales are up!"
9. "Local economies are suffering due to dwindling bar sales." becomes "Vancouver is the safest city in the world!"
8. "The arenas look like ghost towns." becomes "Game traffic is virtually non-existent. The NHL is now the greenest league!"
7. "Fans are resorting to watching KHL games." becomes "ESPN is airing the most hockey it has in a decade!"
6. "Owners staring at empty chairs." becomes "Operating costs kept to a minimum!"
5. "The players and the owners can't be in the same room with each other." becomes "League injuries are down to an all-time low!"
4. "The Hostess factories are being shut down because of unions." becomes "Martin Brodeur will be in peak physical form when the lockout is over."
3. "The Capitals can't win the Stanley Cup." becomes "The Capitals can't lose the Stanley Cup."
2. "Players are leaving to return to their home countries to play." becomes "The lockout has led to lower American unemployment!"
1. "Canceled season" becomes "rebuilding year".